Litter Critters

Fresh Step is setting the record straight - Basic cat litter stinks!
This is a new national campaign in the US, featuring our little 'Litter Critters' as antihero spokespersons.

We recently had the opportunity to work alongside the incredibly talented live action director Giuliana Tommasi, designing and animating stinking CG cat litter for FCB Chicago's Fresh Step "Step it Up' Campaign

We had a lot of fun crafting the 'Litter Critters' and imagining just how these cat pee drenched litter particles looked and behaved.